Last year, Moutai Liquor and Luckin Coffee jointly launched a soy sauce latte, which was very popular on WeChat Moments and attracted the attention of consumers. Before that, Moutai also became popular with its wine-flavored ice cream. Haitian Flavor Industry, the "soy sauce Moutai", was not far behind. Recently, Haitian Flavor Industry (hereinafter referred to as Haitian) launched soy sauce ice cream, which immediately became a hot search on Weibo. The magical combination of soy sauce and ice cream has aroused heated discussions among netizens. "What kind of dark dish is soy sauce flavored ice cream?" "I'm curious about what it tastes like."

In addition to Haitian, many traditional brand companies including Moutai, Lee Kum Kee, and Dong'e Ejiao have also tried the ice cream track in recent years. Behind the cross-border, it reflects the determination of traditional brand companies to strengthen the emotional connection with consumers and brand understanding in a "younger" way.

With the new generation of consumers becoming the main audience, ice cream is no longer exclusive to summer, and the obstacles of seasonal restrictions have been lifted. In addition, products and brands no longer adopt solid thinking, whether it is from taste, color matching, shape design, or high-end packaging, or unexpectedly combining the two into CP. Traditional companies have also begun to adopt rapid innovative thinking to cater to the diversity of the new generation of consumers. They use their keen insight to discover the subtle needs of consumers and infinitely magnify them through products. As a result, a group of brands that are keen on taste innovation and cross-border joint names have quickly emerged, earning enough attention from consumers in a short period of time.

It is undeniable that from the phenomenon that everything can be ice cream, we can also discover the new consumption preferences of current consumers. In addition to "alternative" products, exquisite and brand-prominent, safe, hygienic, and durable outer packaging support can better help traditional brands tell good stories and become popular among many Internet celebrity ice cream brands. At present, Siweike has a rich one-stop system solution for ice cream cup/lid/scoop injection molding, cup/lid in-mold labeling, lid and spoon assembly, and cup/lid/scoop automatic packaging, which can greatly improve the grade of ice cream brand packaging, improve efficiency for manufacturers, quickly change production lines, increase production scale, and continuously create value for customers!

Ice cream cover in-mold labeling

Product name: Ice cream box cover

Material: PP

Specification: 4g

Number of mold cavities: 4

Cycle time: 2.3s

Time in mold: 0.74s

Manipulator model: SW833-21

Injection molding machine tonnage: 170T